sciam.comSciAm.com Ad Units & Specs

Display Advertising
Standard: GIF, JPEG
Rich Media: HTML, Flash, JavaScript, Enliven, Pointroll

Ad Unit Sizes
728x90, 300x250, 300x600, 160x600, 120x90, 88x31

Ad File Size
 Ad units, 45K maximum file size

Looping/Animation
 3X looping maximum, 30 seconds of animation maximum

Audio
 User initiated audio, except for streaming video ads can start playing with audio immediately

Email Newsletters
HTML: 728x90, 300x250 or 160x600, 25K maximum file size, static only
Text: 4 lines of copy with 70 characters per line, plus the 5th line is the link. This link will appear coded, not readable, so we can track clicks.

RSS Feed Ads
 468x60 GIF or JPEG

Video Ads
Pre-Roll: 0:15 second pre-roll, or mid-roll ad maximum, Flash Video (FLV) 480x360, 300 to 400 kbps encoding, non-clickable
Companion Video Ad: 300x250 rectangle, 40K maximum file size, static only, that displays over video navigation when ad loads adjacent to video ad.
Leave Behind Ad: 468x60 ad in footer of player, displays during video play after the video ad has completed.

Podcasts
0:10 second maximum audio credit, mp3 file, 256 kbps

Creative Deadlines
5 business days for Rich Media and Video ads; 2 weeks for podcast audio credits

Cancellation
IAB AAAA Version 2.0
- At any time prior to the serving of the first impression, agency can cancel the IO with 30 days written notice without penalty.
- Upon the serving of the first impression of the IO, agency can cancel IO for any reason, without penalty, by providing SciAm.com written notice of cancellation 14 days in advance.

Additional Information
Please send linking URL for all ads. All ad units must be tested for approval. Flash banner ads must be created using 24/7 Real Media’s format: http://www.247realmedia.com/ENUS/rmg2/AdSolutions/PrepareSwfSource.html