SciAm Demo Profile
% Comp |
Index |
|
| Men | 68.0 |
141 |
| Women | 32.0 |
62 |
| Median Age | 46 |
|
| Graduated College+ | 58.0 |
225 |
| Post-Graduate Degree | 32.9 |
379 |
| Median HHI | $81,832 |
|
| Professional/Managerial | 43.9 |
207 |
| Purchase Decision Makers in Hi Tech | 25.5 |
273 |
| Readership Involvement Index | 121 | Rank: 2 |
|
| Favorite Magazine | 35.2% | Rank: 12 |
|
| Mean Reading Time | 62 mins. | Rank: 6 |
|
| Find Publication Objective* | 58.0% | Rank: 3 |
|
|
Qualitative Rankings are SciAm among all measured publications in MRI and Erdos & Morgan
> VIEW MMR COMPARISON BETWEEN SCIENTIFIC AMERICAN & THE BUSINESS BOOKS |
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