SciAm's Reader Profile Matches the High Standards of Traditional Business Magazines

SciAm
  
Business Week
  
Forbes
  
Fortune
Male/Female Ratio
67/33
  
67/33
  
69/31
  
66/34
                       
Median Age
52
  
51
  
51
  
49
                       
 
%Comp
Index
  
%Comp
Index
  
%Comp
Index
  
%Comp
Index
Post-Grad Study/Degree
43.6
207
  
33.5
159
  
28.3
134
  
28.4
134
Graduated College+
77.9
139
  
72.5
129
  
69.0
123
  
69.2
123
Professional/Managerial
64.2
118
  
59.8
110
  
61.9
113
  
63.0
115
C-Titles:                      
Chief executive officer
13.4
158
  
11.4
135
  
15.0
177
  
13.6
161
Chief operating officer
8.5
128
  
7.0
105
  
9.4
142
  
8.4
127
Chief investment officer
5.8
208
  
3.4
122
  
4.7
168
  
4.2
151
Chief information officer
6.3
147
  
3.5
81
  
4.8
113
  
5.2
121
Chief planning officer
6.9
134
  
4.7
90
  
6.4
123
  
5.7
110
                       
                       
Served on Own/Other Company’s Board of Directors
15.9
169
  
15.3
163
  
15.5
165
  
15.6
167
                       
Involved in Procurements for Firm:                      
Computers (main/mini/micro)
22.8
151
  
17.2
113
  
20.6
136
  
19.7
130
Computer Software
25.4
171
  
15.6
105
  
19.3
130
  
21.2
143
Industrial Equipment
17.1
120
  
13.1
92
  
15.5
109
  
15.0
105
                       
Industry:                      
Manufacturing
6.4
143
  
3.7
83
  
4.1
91
  
4.6
103
Information Technology
3.1
216
  
3.4
236
  
2.4
166
  
2.7
187
Engineering/Architectural
2.6
260
  
1.4
133
  
1.3
125
  
1.2
119
                       
 
Index
Rank
  
Index
Rank
  
Index
Rank
  
Index
Rank
Readership Involvement Index*
120
3
  
104
131
  
85
171
  
83
193
                       
 
%Comp
Rank
  
%Comp
Rank
  
%Comp
Rank
  
%Comp
Rank
Favorite Magazine*
36.4
11
  
18.8
158
  
17.4
175
  
17.0
176
Mean Reading Time* (minutes)
65
4
  
37
182
  
44
116
  
38
176
                       
Find Publication Objective:**
58.0
3
  
43.2
27
  
32.5
50
  
32.7
48
                       
Sources: 2007 Mendelsohn Affluent Survey HHI $85000+; * MRI Fall 2007 (221 measured publications); **Erdos & Morgan 2006-2007 (86 measured publications)